Hi, I'm Gufa, a passionate interface and experience designer from Taiwan, I understand the perfect user interface should look good and work even better. Alongside my clients, I uncover problems and solve them.
Experience
UI/UX Designer - Cloud Interactive
Jan, 2018 - Nov, 2020
Cloud Interactive provides UI/UX design, Software Development services and Big Data Analytics around the world.
Work Content
Assist in internal and external communications, including CRM, POS, RPA automation process system and web & mobile application design, planning and consulting.
Complete design proposals based on customer needs, and won big bussiness contracts successfully at home and abroad.
Participate in planning UX research for user data analysis; use waterfall or agile development for projects; and play a vital communication role within the team to effectively increase efficiency and improve the atmosphere.
Design product UI interface and component design planning, prototype, wireframe, web RWD, GUI, corporate image vision and exhibition products.
Key Accounts
Cathay United Bank, Mercedes-Benz, CEC, Carrefour, Taiwan CIB, Government, Gamania
Graphic designer - GAUJANG
Jan, 2017 - Dec, 2017
Gaujang designs corporate identity systems and marketing materials for large domestic and international companies.
Work Content
Laised with colleagues and external clients to facilitate discussions regarding brand communication and the target markets, in adherence to the design brief’s requirements.
Following confirmation of design requirements, planned the design schedule according to marketing stages, and maintained communication with marketing personnel.
Designed posters, light boxes, Facebook banners, WeChat ads and other online and physical marketing products. Cooperate with distributors and contractors to make marketing products, and monitor the quality of manufacturers.
Key Accounts
China construction company、EVERRISE 、YUAN HER 、 I-HWA INDUSTRIAL 、CHUNG YUET、U SHOP
Account Manager - WISH CREATIVE DESIGN
Jun, 2016 - Dec, 2016
WISH CREATIVE DESIGN mainly design marketing materials, including POSM, posters and brochures, for large domestic and international enterprises, such as HTC, ACER, etc.
Work Content
Engaged with advertisers and identify design requirements with internal marketers.
Controlled the design and production schedule to ensure that the design items can be completed on time。
Key Accounts
Ministry of Health and Welfare 、7-11、HTC、Acer、Nestle、YAMAHA
Workshop
A4-UX WORKSHOP
2020 Nov
There are two UX implementations in the course: the relationship between enterprise value and website, and the design of business model and the minimum prototype test of MVP. In the end, the business architecture design practice achieved a user satisfaction score of 94 and a NPS score of 96 (out of 100), completing a great UX activity.
The applications covered in UX implementations include key value, market analysis and business model planning for the website and setting the role of users and speculating the market relationship between their use situation, purpose, needs and values. In agile UX Lean, keep pace with the market at any time, dig out UX User Path and Business Ecosystem, further understand each touch point and context connection in user journey to find out the opportunities of traffic conversion, record user data at any time in the process, and then analyze DevOps to optimize the business structure by means of Customer Relationships, CXM and Brand Operation.
Beigang old shop "Xingang Yi" brand remodeling
2014 May
Completed Beigang traditional dessert old shop brand remodeling plan, for the traditional old shop to redesign the product packaging, bags, business cards, store decoration, and set the corporate identity, for the old shop with a new vision to interpret the traditional flavor.
Nantun old street guide map design
2013 May
Undertook a government project to redesign the map of Nantuen Old Street, covering the environment, street movement, signage indicators and cultural integration.
Visiting student at Tokai University, Japan
2014 Aug
Went to Japan to study Japanese design and communication culture in Tokia University, Kanagawa.
Education
M.Des. Industrial Design, Tunghai University
Sep, 2012 - Nov, 2014 / Taichung, Taiwan
Major Achievements and Works
Designed a new corporate identity and Logo for the International College of Donghai University, which is still used today.
Designed posters and promotional materials for various events, including Overseas Study Camp, Overseas University Partnership Program, and UNSW Application Program.
B.S. Physics, National Changhua University of Education
Sep, 2009 - Jun, 2012 / Changhua, Taiwan
Skills
Design
Concept sketches
Illustration & UI graphics
Strategy & vision presentations
Wireframes & mock ups with Sketch & Illustrator
Style guides & pattern library
Prototyping
Research
Heuristics Evaluation
Affinity Diagram
User Journey
User Interviews
Task analysis & persona hypothesis
A/B Testing & Experiment
Data analysis
Collaboration
Communicative
Facilitating design critique
Self Starter
Detail oriented
Flexible
Software
Figma, Sketch, Flinto
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Microsoft Office (Word, Powerpoint, Excel)
CONTACT
Feel free to leave a message , it's happy to respond your needs as soon as possible during the working day, looking forward to working with you to create a great design.
Tel: +886 934 048 885
